{"id":87250,"date":"2026-03-14T00:00:00","date_gmt":"2026-03-14T04:00:00","guid":{"rendered":"https:\/\/megayachtnews.com\/?p=87250"},"modified":"2026-05-01T10:31:54","modified_gmt":"2026-05-01T14:31:54","slug":"bwa-yachting-americas-cup-superyacht-programme-partner","status":"publish","type":"post","link":"https:\/\/megayachtnews.com\/2026\/03\/bwa-yachting-americas-cup-superyacht-programme-partner\/","title":{"rendered":"BWA Yachting Named America\u2019s Cup Superyacht Programme Partner"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Next summer marks the 38<sup>th<\/sup> staging of the America\u2019s Cup. Taking place in Naples, Italy, it coincides with the weeks many megayacht owners and charter guests cruise southern Italian waters. To provide preferred slips and enjoy elevated hospitality, BWA Yachting is the official America\u2019s Cup Superyacht Programme delivery partner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The race is the third consecutive time that the yacht agency is serving in this role. Most recently, <a href=\"https:\/\/megayachtnews.com\/2024\/05\/37th-americas-cup-superyacht-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">it handled the coordination for the America\u2019s Cup in Barcelona<\/a> (below). The first time was in Bermuda in 2017.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"400\" src=\"https:\/\/megayachtnews.com\/wp-content\/uploads\/2026\/03\/BWA-Barcelona.jpg\" alt=\"America's Cup Superyacht Programme - Barcelona\" class=\"wp-image-87253\" srcset=\"https:\/\/megayachtnews.com\/wp-content\/uploads\/2026\/03\/BWA-Barcelona.jpg 780w, https:\/\/megayachtnews.com\/wp-content\/uploads\/2026\/03\/BWA-Barcelona-300x154.jpg 300w, https:\/\/megayachtnews.com\/wp-content\/uploads\/2026\/03\/BWA-Barcelona-768x394.jpg 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The world\u2019s oldest sporting trophy, the America\u2019s Cup attracts more than the top competitive sailors and advanced racing yachts. Numerous spectators turn out in their own boats to try to see some of the action close up. Over the past decade, the America\u2019s Cup organizers have collaborated with specialists such as BWA Yachting to meet the particular needs of the superyacht community. For the America\u2019s Cup Superyacht Programme, BWA Yachting will take on two particularly key roles. Firstly, it will manage the central booking system that captains and owners will need to use for reserving slips and experiences. Secondly, and related to this, the yacht agency will create social events for owners and their guests coinciding with the race days.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Already, owners and captains want to know about opportunities, says Grant Dalton, CEO of ACE Italy, the race organizer. \u201cWe saw in Barcelona how many superyachts came to the event, and we are sure to exceed that number again,\u201d he asserts. According to an economic-impact study following the 37<sup>th<\/sup> America\u2019s Cup in Barcelona in 2024, 244 superyachts attended, spending \u20ac35 million ($40 million) with local businesses.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"400\" src=\"https:\/\/megayachtnews.com\/wp-content\/uploads\/2026\/03\/BWA-Americas-Cup.jpg\" alt=\"America's Cup Superyacht Programme\" class=\"wp-image-87252\" srcset=\"https:\/\/megayachtnews.com\/wp-content\/uploads\/2026\/03\/BWA-Americas-Cup.jpg 780w, https:\/\/megayachtnews.com\/wp-content\/uploads\/2026\/03\/BWA-Americas-Cup-300x154.jpg 300w, https:\/\/megayachtnews.com\/wp-content\/uploads\/2026\/03\/BWA-Americas-Cup-768x394.jpg 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Collaborating with BWA Yachting, fellow agency Luise Group is the official America&#8217;s Cup Superyacht Programme preferred yacht agent. With its home base in Naples, it has been in business for more than 100 years. In fact, the Luise Group helped establish BWA Yachting. Francesco Luise, the Luise Group\u2019s managing partner, says he and his team \u201care deeply honored,\u201d further saying they expect the event to benefit Naples and Italy. \u201cIt is an immense emotion to be able to experience the energy of such an international context,\u201d he notes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paschalis Patsiokas, CEO of BWA Yachting, also emphasizes the importance of the race to Naples (below) and to visitors. \u201cOur responsibility is to ensure that yacht owners and guests experience the event with complete operational confidence,\u201d he explains.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"400\" src=\"https:\/\/megayachtnews.com\/wp-content\/uploads\/2026\/03\/superyachts-Naples.jpg\" alt=\"Naples - America's Cup Superyacht Programme host city 2027\" class=\"wp-image-87254\" srcset=\"https:\/\/megayachtnews.com\/wp-content\/uploads\/2026\/03\/superyachts-Naples.jpg 780w, https:\/\/megayachtnews.com\/wp-content\/uploads\/2026\/03\/superyachts-Naples-300x154.jpg 300w, https:\/\/megayachtnews.com\/wp-content\/uploads\/2026\/03\/superyachts-Naples-768x394.jpg 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Within the next several weeks, a portal will open for owners and captains to register to receive information. Depending on the inquiry, they\u2019ll receive details on berthing in the area or the America\u2019s Cup Superyacht Programme events. Those who participated during the most recent race, in Barcelona, will find a familiar face at the helm. She\u2019s Antonella Della Pietra. Conveniently, she\u2019s a native Italian as well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BWA Yachting <a href=\"https:\/\/bwayachting.com\/\">bwayachting.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Luise Group <a href=\"https:\/\/luise.com%0d\" target=\"_blank\" rel=\"noreferrer noopener\">luise.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Next summer marks the 38th staging of the America\u2019s Cup. Taking place in Naples, Italy, it coincides with the weeks many megayacht owners and charter guests cruise southern Italian waters. To provide preferred slips and enjoy elevated hospitality, BWA Yachting is the official America\u2019s Cup Superyacht Programme delivery partner. The race is the third consecutive [&hellip;]<\/p>\n","protected":false},"author":389,"featured_media":87251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2261,17],"tags":[2103,3310],"class_list":["post-87250","post","type-post","status-publish","format-standard","has-post-thumbnail","category-events","category-rendezvous","tag-bwa-yachting","tag-luise-group","entry"],"featured_image_urls_v2":{"full":["https:\/\/megayachtnews.com\/wp-content\/uploads\/2026\/03\/Americas-Cup-Naples-1.jpg",2000,1090,false],"thumbnail":["https:\/\/megayachtnews.com\/wp-content\/uploads\/2026\/03\/Americas-Cup-Naples-1-150x150.jpg",150,150,true],"medium":["https:\/\/megayachtnews.com\/wp-content\/uploads\/2026\/03\/Americas-Cup-Naples-1-300x164.jpg",300,164,true],"medium_large":["https:\/\/megayachtnews.com\/wp-content\/uploads\/2026\/03\/Americas-Cup-Naples-1-768x419.jpg",768,419,true],"large":["https:\/\/megayachtnews.com\/wp-content\/uploads\/2026\/03\/Americas-Cup-Naples-1-1024x558.jpg",1024,558,true],"1536x1536":["https:\/\/megayachtnews.com\/wp-content\/uploads\/2026\/03\/Americas-Cup-Naples-1-1536x837.jpg",1536,837,true],"2048x2048":["https:\/\/megayachtnews.com\/wp-content\/uploads\/2026\/03\/Americas-Cup-Naples-1.jpg",2000,1090,false],"featured-blog":["https:\/\/megayachtnews.com\/wp-content\/uploads\/2026\/03\/Americas-Cup-Naples-1-520x780.jpg",520,780,true],"genesis-singular-images":["https:\/\/megayachtnews.com\/wp-content\/uploads\/2026\/03\/Americas-Cup-Naples-1-780x400.jpg",780,400,true],"singular-full-width":["https:\/\/megayachtnews.com\/wp-content\/uploads\/2026\/03\/Americas-Cup-Naples-1-1700x660.jpg",1700,660,true],"gform-image-choice-sm":["https:\/\/megayachtnews.com\/wp-content\/uploads\/2026\/03\/Americas-Cup-Naples-1.jpg",300,164,false],"gform-image-choice-md":["https:\/\/megayachtnews.com\/wp-content\/uploads\/2026\/03\/Americas-Cup-Naples-1.jpg",400,218,false],"gform-image-choice-lg":["https:\/\/megayachtnews.com\/wp-content\/uploads\/2026\/03\/Americas-Cup-Naples-1.jpg",600,327,false],"yarpp-thumbnail":["https:\/\/megayachtnews.com\/wp-content\/uploads\/2026\/03\/Americas-Cup-Naples-1-120x120.jpg",120,120,true]},"post_excerpt_stackable_v2":"<p>Next summer marks the 38th staging of the America\u2019s Cup. Taking place in Naples, Italy, it coincides with the weeks many megayacht owners and charter guests cruise southern Italian waters. To provide preferred slips and enjoy elevated hospitality, BWA Yachting is the official America\u2019s Cup Superyacht Programme delivery partner. The race is the third consecutive time that the yacht agency is serving in this role. Most recently, it handled the coordination for the America\u2019s Cup in Barcelona (below). The first time was in Bermuda in 2017. The world\u2019s oldest sporting trophy, the America\u2019s Cup attracts more than the top competitive&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/megayachtnews.com\/category\/events\/\" rel=\"category tag\">Events<\/a>, <a href=\"https:\/\/megayachtnews.com\/category\/events\/rendezvous\/\" rel=\"category tag\">Rendezvous &amp; Events<\/a>","author_info_v2":{"name":"Marie Cullen","url":"https:\/\/megayachtnews.com\/author\/marie-cullen\/"},"comments_num_v2":"2 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BWA Yachting Named America\u2019s Cup Superyacht Programme Partner - Megayacht News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/megayachtnews.com\/2026\/03\/bwa-yachting-americas-cup-superyacht-programme-partner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BWA Yachting Named America\u2019s Cup Superyacht Programme Partner - Megayacht News\" \/>\n<meta property=\"og:description\" content=\"Next summer marks the 38th staging of the America\u2019s Cup. Taking place in Naples, Italy, it coincides with the weeks many megayacht owners and charter guests cruise southern Italian waters. To provide preferred slips and enjoy elevated hospitality, BWA Yachting is the official America\u2019s Cup Superyacht Programme delivery partner. The race is the third consecutive [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/megayachtnews.com\/2026\/03\/bwa-yachting-americas-cup-superyacht-programme-partner\/\" \/>\n<meta property=\"og:site_name\" content=\"Megayacht News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MegayachtNews\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-14T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-01T14:31:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/megayachtnews.com\/wp-content\/uploads\/2026\/03\/Americas-Cup-Naples-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1090\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marie Cullen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MegayachtNews\" \/>\n<meta name=\"twitter:site\" content=\"@MegayachtNews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marie Cullen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/megayachtnews.com\\\/2026\\\/03\\\/bwa-yachting-americas-cup-superyacht-programme-partner\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/megayachtnews.com\\\/2026\\\/03\\\/bwa-yachting-americas-cup-superyacht-programme-partner\\\/\"},\"author\":{\"name\":\"Marie Cullen\",\"@id\":\"https:\\\/\\\/megayachtnews.com\\\/#\\\/schema\\\/person\\\/add44b5c751f95cd2ade414c4e43c7b2\"},\"headline\":\"BWA Yachting Named America\u2019s Cup Superyacht Programme Partner\",\"datePublished\":\"2026-03-14T04:00:00+00:00\",\"dateModified\":\"2026-05-01T14:31:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/megayachtnews.com\\\/2026\\\/03\\\/bwa-yachting-americas-cup-superyacht-programme-partner\\\/\"},\"wordCount\":489,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/megayachtnews.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/megayachtnews.com\\\/2026\\\/03\\\/bwa-yachting-americas-cup-superyacht-programme-partner\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/megayachtnews.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Americas-Cup-Naples-1.jpg\",\"keywords\":[\"BWA Yachting\",\"Luise Group\"],\"articleSection\":[\"Events\",\"Rendezvous &amp; 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